Yellow Cab of Baltimore —
2012 Large Fleet Taxicab Operator of the Year
Yellow Cab of Baltimore, owned and operated by Veolia Transportation, has been named 2012 Large Fleet Taxicab Operator of the Year by The Taxicab, Limousine & Paratransit Association (TLPA), the trade association of and for the private passenger transportation industry.
Founded in Baltimore in 1909, Yellow Cab is Baltimore’s oldest and largest taxicab company – serving approximately 5 million people annually with a fleet of more than 500 vehicles – and one of the oldest Yellow Cab services in the United States.
Yellow operates 24 hours a day, seven days a week, 365 days a year in Baltimore City (Yellow, Checker, and Sun Cabs) and Baltimore County (Jimmy’s Cab).
“Yellow has over a century of executing innovative and exceptional programming for drivers and the Baltimore community,” says TLPA Executive Vice President Harold Morgan. “This award is a fitting tribute to [CEO Mark Joseph and Yellow Cab’s] commitment to TLPA, the taxicab industry, and the successful operation of your business.”
The Operator of the Year Award will be presented at the TLPA’s 94th Annual Convention in Las Vegas on October 27. The award cites Yellow Cab’s pioneering history. Yellow was among the first cab companies to break racial and gender barriers. It was also the first to implement radio, dispatch, and other communications technologies, and the first East Coast taxi company to install computers in its fleet. In addition, Yellow is the first cab company in Baltimore to implement wheelchair accessible and hybrid taxis.
In the past year alone, Yellow launched Baltimore’s first propane powered taxi fleet, introduced a driver appreciation event which recognized drivers for excellence in safety, and inducted 42 veteran drivers into its first Driver Hall of Fame class.
Yellow is also very active in the Baltimore community. Supporting TLPA’s international Pink Ride Campaign, Yellow set up a hotline to provide free rides for cancer patients needing transportation for medical treatment and acted as the pace car in two breast cancer awareness marathons. The company also used its visibility and community ties to collect and distribute nearly 800 toys for underprivileged children in Baltimore City.
Over the years, we have been a pioneer in many areas.
We were the first to hire female drivers in the 1940's, and the first to hire African American drivers in the 1950's. We were also among the first in the U.S. to use two-way radio dispatch systems in 1946, as shown here, and mobile data terminalsin the 1990's.
“We are very proud of this award and of our commitment to serving the City of Baltimore,” says Dwight Kines, Vice President, Mid-Atlantic Region, at Veolia Transportation. Veolia, which owns Yellow Cab, is a leader in providing transportation services – including bus, rail, paratransit, shuttle, sedan and taxi – in 150 locations in the U.S. and Canada. Veolia is the largest operator of taxicab services in Baltimore, Denver, Pittsburgh and Kansas City, operating approximately 2,400 taxis and providing some 20 million passenger trips per year via taxi.
Kines continues, “Yellow has a strong service ethic and has served a number of clients for decades, including an 80-year relationship with Penn Station. We have been providing transpor- tation services to Johns Hopkins patients for more than 25 years. We also offer service to the disabled community and the elderly in partnership with city paratransit services, Medicaid, and other entities in the healthcare field.”
Yellow Cab’s commitment to service and safety led the company to adopt a creed of “Safety, Service & Hospitality” in late 2011. Since that time, every Yellow manager, from Call Center to Operations, has been involved in administering a strong safety culture and ensuring a continua- tion of an excellent safety record.
The TLPA Operator of the Year Award “is a credit to all of the drivers who exemplify Safety, Service, Hospitality and Teamwork in every trip and fare they take,” concludes Kines.
"For over 100 years we have been a committed partner to the City of Baltimore in its growth and development. We work diligently to provide the best possible service to "Charm City," and to be an innovator in our industry. We are very grateful for this tremendous honor."
CEO Veolia Transportation North America